Social bookmarking is a phenomenon containing caught on like wildfire, yet it is possible to many website owners who have little idea what it is, let alone how you can put it to use to increase your website leads, sales, subscribers and in some cases your repeat visitors. Get ready to ride the next wave of Online marketing.
Everyone knows that a bookmark is a piece of paper that marks a webpage so you can find it easily again. Most people realize that a computer bookmark is a link on your pc that marks a web page in order to find it easily again.
A social bookmark is a link that marks an online page so you can find it easily again, but so you can share it web-sites (that’s why it’s called “social”, usually by posting it to a single of several dozen social-bookmarking websites.
Social bookmark submitting is all the rage these days, with websites like Del.icio.us and Digg and Dzone and Reddit and Furl and, well dozens or even hundreds of others commanding a name among the top traffic generators on-line. People linki sponsorowane like to bookmark their “finds” and so they like to show off their “finds” to others. Hence bookmarking, hence social bookmark submitting.
Webmasters hoping to capture a persons vision of today’s Internet user should heed the signs and recognize the phenomenal opportunity presented by social bookmark submitting. In a follow-up article, I will explain the “how-to”s, but listed here are five types of marketing advantages ofsocial bookmarking.
REPEAT VISITORS: In view that many people do not buy/register/contact/take action for their first visit to your website, repeat guests are a necessity (not to mention laser-targeted prospects!) You can find more repeat visitors to your internet site if they can find your website again. Meaning getting them to bookmark your internet site, either on their computer or on the social bookmarking site of their choice. The harder bookmarking options you offer, the harder visitors are likely to return. The simpler you make it for them to bookmark your web site, the more of them will. However, you really must have quality content, or nobody would want to bookmark your page.
VIRAL BOOKMARKING: When somebody bookmarks your internet site on their own computer, they share it with, well, themselves. It is just a private thing. But when they bookmark an online page on a social bookmarking, it’s more “social”. Other folks will see it. Other people might share it. Other folks might even bookmark it. Websites like Del.icio.us, Ma.gnolia and SpicyPage are fantastic for this. In fact, many of the biggest users of a social bookmark website are often users of several. However, you really must have quality content, or nobody will care a thief else has bookmarked your page.
VIRAL LINKING: When somebody sees your link for a social bookmarking website, they might bookmark it…or they could add it to their own blog or portal or fan site. Suddenly one person’s bookmark becomes several links to your website, presumably from reasonably well-targeted types of traffic. However, you really have to have quality content, or nobody would want to blog somebody else’s bookmark.
SEO-FRIENDLY LINKS: Most of the social bookmarking websites offer no direct SEO value. Backlinks might feature the NoFollow attribute. Or perhaps the mea robots tag might be set to NoFollow. Or your bookmarks might not show on unique URLs. Os the hyperlinks might use a redirect script that search engine spiders don’t follow. But there are many social bookmarking websites that offer SEO-friendly links.
SEO-FRIENDLY LINKS ELSEWHERE: Regardless of whether a link from a social bookmarking website is not SEO-friendly, don’t underestimate its SEO potential. There is a whole industry growing just to game Digg and Del.icio.us, realizing that if a website’s bookmark can stick on the home page for an hour or two, it’ll mean dozens or even hundreds of inbound links from reasonably relevant blogs and portals and fan sites. And this also is natural linking, the kind that search engines love! However, you really must have quality content, or whose likely to post a link to your website even if they found it bookmarked?
Find out more: http://www.seo-writer.com/reprint/social-profit.html#ixzz1drFiH1t5